SocialSocial Influence and Persuasion

AT&T Yard Sale Rollover Minutes Commercial

In this AT&T commercial a mother protects her roll-over minutes at a garage sale. Her son says that theyre antique, but the mother explains that theyre exactly the same and saving minutes saves money. AT&T has consistently used the same family and basic campaign but has changed the activities and interactions the family has had. What persuasion technique(s) are being used in this commercial?

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