Hunger and EatingMotivation

Carrot Stick Riding

A woman leads a horse using a carrot on a stick for motivation. Both the woman on the horse and the person filming seem to think this is hilarious, even stating that they cant believe it works.

What does the carrot on stick expression mean? Why could this strategy work for moving stubborn animals? Could you devise an (ethical) experiment with humans inspired by this video? Can you think of examples from movies or television?

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