Attitudes, Beliefs, and ConsistencySocial

Cognitive Jones

In this student project, a young man sits in front of his television and drinks a 6-pack of Jones Soda. He then sees a news report reporting that the FDA has recalled Jones Soda because it contains an addictive substance. Jones Soda is made illegal.

The young man is obviously disturbed by the news, paces around his room, and calls a friend who also drinks Jones Soda. Although he knows Jones Soda is illegal and thinks it is wrong to drink it, he sells a poker chip set to get a 4-pack. His friends try to convince him to drink other sodas.

Eventually, the young man seeks counsel. Is this a good example of cognitive dissonance? Why or why not?

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