Choosing a MethodResearch

Get A Research Method

Differences between qualitative and quantitative research are covered in this spoof of the humorous Apple commercials.

This student project does mention some limitations of each, but appears to be biased toward qualitative research.

Using this commercial as your evidence, which research method do you favorquantitative or qualitative? Why? Evaluate the limitations noted in this short commercial. Which of the limitations is most distressing to you as a researcher? Why?

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