Tina Buechler outlines how to place a job ad. Often, it is a list of items or tasks the employee will be responsible for rather than a marketing ad that will entice interviewees to seek employment with your company.
Buechler explains that you should not only overview skills, knowledge, and attitudes but also promote your company. Look at traditional and nontraditional ways to post job ads. Where can job ads be posted and/or displayed? Which are successful and which are unsuccessful venues for job ads?