SocialSocial Influence and Persuasion
MAC vs PC — Counselor
The Mac and the PC are sitting with a therapist. The therapist asks the Mac to say something positive about PC. He does.
Then PC begins giving Mac a compliment and ends with an insult. After the remark, the therapist recommends they should come in twice a week. Are these commercials targeting the central route to persuasion, the peripheral route, or both?