SocialSocial Influence and Persuasion

MAC vs PC — Counselor

The Mac and the PC are sitting with a therapist. The therapist asks the Mac to say something positive about PC. He does.

Then PC begins giving Mac a compliment and ends with an insult. After the remark, the therapist recommends they should come in twice a week. Are these commercials targeting the central route to persuasion, the peripheral route, or both?

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