SocialSocial Influence and Persuasion

Michael Jackson This Is It Official Movie Trailer

After Michael Jacksons untimely death in 2009, a film based on his planned concert tour entitled This Is It hit theaters worldwide.

The film follows his performance preparations and features footage of Jackson with people from his tour. As noted, this film had a limited release of two weeks. What is the fast-approaching-deadline technique? Research how much was grossed over the films showing. Was this technique effective?

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