SocialSocial Cognition

Priming, Money, and the Effect on Us

In this clip, the BBCs Bang Goes the Theory Team conducts an experiment to see how priming works. They conduct an experiment with Dr. Peter Naish; two groups were asked to count.

One group counts slips of paper and the other counts bank notes. Then, each group is given a bowl of candy. The group that counted slips of paper only ate as much candy as they needed to determine how crunchy or chocolaty the candy is while the money group continued to eat 50% more than the paper group. Through this experiment Dr. Naish shows that money is synonymous with resources, linking money and food and thereby making the money group hungry.

They conduct a second experiment with words and a third with ice. How do these experiments show priming? How does money affect the experimental group in each experiment?

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