Shopping While Black Social Experiment

In this social experiment a African American actress shops at an upscale store and is prejudiced against by a boutique worker (also played by an actress).

According to a recent survey, 60% of African Americans feel theyre victimized by the stigma of shopping while black.

The experiment shows the shopper dressed up and dressed down. Other shoppers dont interfere with this discrimination. A security guard and sales clerk force the African American shopper out of the store. One woman gets upset by the clerks discriminatory comments. Some others try to defend her. What is a stereotype? Why were ingroup members more likely to help the shopper?