Social Psychology Experiment

This experiment conducted by student Sarah Lisenbe of Mississippi State University, examines conformity to gender roles.

She placed common male and female signs on opposite transparent doors instructing people to walk through the correct entrance.

This silent clip shows students entering and leaving the building by the doors with their designated sex. Some students seem baffled by the signs, but continue to enter through the door designated for them. What does this experiment show about obedience and conformity?