Concepts and Imagery

  • The Uncanny Valley

    This Science of YouTube video explains the uncanny valley. This theory, first introduced by Masahiro Mori in 1970, proposes that things that look and act too much like humans can seem creepy. The clip shows some familiar robots from films and animation. How does our brain perceive each of these images? Why is it that we have a different reaction…

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  • Mental Imagery

    This clip presents a lecture on what eye-tracking reveals about mental imagery. It was presented at conferences and published in scientific journals. The scientists explain that mental images are something we experience when we think about things they are pictures in our minds. What are your thoughts about the debate discussed here? What format do these mental representations have?

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  • Tricks of the Eye

    This video presents several tricks of the eye, beginning with the idea that if words are scrambled, as long as the first and last letter of each word remains the same, you will still be able to read it. It follows with a slide presenting the Stroop effect, then several optical illusions. What is the Stroop effect? Were you able…

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  • What is Lymbix

    Lymbix is developing a database and suite of tools allowing companies to assess the connotative meanings of incoming and outgoing messages, live tweets on Twitter, and any piece of writing. In this add, Jack is fired because he could not communicate clearly with his customers. What is the difference between denotative and connotative meaning? Is there anything to be learned…

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