Social Influence and Persuasion

  • MAC vs PC — Counselor

    The Mac and the PC are sitting with a therapist. The therapist asks the Mac to say something positive about PC. He does. Then PC begins giving Mac a compliment and ends with an insult. After the remark, the therapist recommends they should come in twice a week. Are these commercials targeting the central route to persuasion, the peripheral route,…

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  • Chevrolet 2007 Super Bowl Commercial — «Ain’t We Got Love»

    This commercial shows images of celebrities singing songs that include the Chevrolet brand name. Most of the scenes show these celebrities walking toward, driving, or polishing their Chevys. Which route of the elaboration likelihood model does Chevrolet target in this commercial? Which two unconditioned stimuli (UCS) are paired with the brand Chevrolet?

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  • Treatment for Guilt, Shame, and Depression by Dr. Quintal

    In this brief clip a patient of Dr. Quintal explains her constant feelings of guilt and shame and how, with Dr. Quintals help, she was able to feel guilt-free. As she continued to see Dr. Quintal, she felt less shame and is able to feel happy with herself and her life and feeling in control of both her emotions and…

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  • I Can Forget: 9/11 Survivors

    This clip shows survivors of the 9/11 attacks who explain their experiences. They describe the days occurrences, how they were able to survive, and remember the friends they lost. Define survivor guilt. How can survivor guilt take place not only after catastrophic events occur but also during a recession?

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  • Mood Food and ADHD

    Canadian twins Scott and Spencer McHaffie excel in hockey but fail in school. Diagnosed with ADHD at an early age, the twins were a handful at home and in the classroom. Gretchen LeFever believes that ADHD is overdiagnosed and overmedicated. Dr. Michael Lyon provides parents of children with ADHD nutritional aids and diets to hinder ADHD symptoms. Theonine or mood…

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  • Performance on the Court (Yerkes-Dodson Law) Basketball Blog

    In this basketball blog, Chase describes how to achieve peak performance by using the Yerkes-Dodson Law of Arousal in his pre-game preparation. He explains arousal levels and that the ideal place to be is somewhere between the high and low extremes. Does Chase sufficiently explain Yerkes-Dodson Law of Arousal? Where is the curve (higher or lower) in the inverted-U if…

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  • Social Psychology Persuasion Techniques

    In this student project, Faina uses various persuasion techniques to get peers to help her finish her homework. They go over the door-in-the-face technique, foot-in-the-door technique, and reciprocal helping. Were the groups definitions of the persuasion techniques accurate? Were their examples accurate? What are some other persuasion techniques that could apply to this situation?

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  • Asch Conformity Experiment

    The Asch conformity experiments were a series of studies published in the 1950s that demonstrated the power of conformity in groups. These are also known as the «Asch Paradigm». The volunteer is surrounded by actors who choose the wrong line length in a visual perception test. Why does the volunteer conform to the group?

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  • One Year Later: Inside the Polygamist Ranch Raid

    This AP news clip provides a glimpse into the YFZ Ranch a year after it was raided on a tip that young girls were being sexually abused and forced into marriage to older men. The community consists of polygamist husband Warren Jeffs and his 58 wives and 439 children. The families living in the YFZ Ranch live a different lifestyle…

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  • Michael Jackson This Is It Official Movie Trailer

    After Michael Jacksons untimely death in 2009, a film based on his planned concert tour entitled This Is It hit theaters worldwide. The film follows his performance preparations and features footage of Jackson with people from his tour. As noted, this film had a limited release of two weeks. What is the fast-approaching-deadline technique? Research how much was grossed over…

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  • Vince with Slap Chop

    In this infomercial for Slap Chop, Vince shows all the different ways he can use the Slap Chop. He explains how it will help you save time, eat healthier, makes cleaning easier, and helps you lose weight. Along with the Slap Chop Vince offers the Graty and shows how easy both the Slap Chop and Graty are to use. How…

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  • Danielle Fishel Nutrisystems Commercial

    Danielle Fishel, famous as Topanga from 90s tv show Boy Meets World, endorses Nutrisystem and claims that she lost jobs because she was overweight. She was able to lose nearly 30 pounds. Is she a trustworthy source? How is Fishel a convert communicator?

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  • AT&T Yard Sale Rollover Minutes Commercial

    In this AT&T commercial a mother protects her roll-over minutes at a garage sale. Her son says that theyre antique, but the mother explains that theyre exactly the same and saving minutes saves money. AT&T has consistently used the same family and basic campaign but has changed the activities and interactions the family has had. What persuasion technique(s) are being…

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  • TV Not Good for Babies and Children

    Michael Rich explains why children are more susceptible to advertising on television. The APA asks parents to pay attention to the pervasive effects of advertising. In February, the APAs Task Force on Advertising and Children formally backed a proposal to restrict advertising to kids 8 years old and younger. The task forces report carefully lays out why children should be…

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