SocialSocial Influence and Persuasion

Chevrolet 2007 Super Bowl Commercial — «Ain’t We Got Love»

This commercial shows images of celebrities singing songs that include the Chevrolet brand name. Most of the scenes show these celebrities walking toward, driving, or polishing their Chevys. Which route of the elaboration likelihood model does Chevrolet target in this commercial? Which two unconditioned stimuli (UCS) are paired with the brand Chevrolet?

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