Industrial Organizational PsychologyTraining, Leadership, and Group Behavior

Heroes Football 2009 Superbowl Commercial

This 2009 Superbowl commercial features characters from the TV show Heroes in a football game against former football all stars.

The heroes work together using agility, strength, team work, and their super abilities to compete against NFL legends. Does this commercial demonstrate strong group cohesion? How does group cohesiveness affect productivity, efficiency, and member satisfaction? What other behaviors does it affect?

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