Aggression, Antisocial Behavior, Attraction, and ExclusionSocial

Laws of Attraction

In this CBS clip from the series Medical Mysteries, we meet with Jena Pincott who began studying the chemistry of romance.

She wrote a book called Do Gentleman Really Prefer Blondes? and discovered that men are less likely to follow their sense of smell to base attraction. A new DNA matchmaking service, ScientificMatch.com, is designed to match men and women based on chemical makeup.

Jena and Peter are a perfect chemical match based on an algorithm. Jena explains that opposites attract. How does Jena explain that opposites attract? How did Helen Fisher explain it?

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