CognitionProblem Solving

McGyver Mastercard

In this Mastercard commercial from the Priceless campaign, action television character MacGyver escapes using a car air freshener.

He uses a tube sock to slide down a line, and starts a stalled truck with a paper clip, ballpoint pen, rubber band, tweezers, nasal spray, and turkey baster. How do the actions of television character MacGyver relate to the concept of functional fixedness?

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