Michael Rich explains why children are more susceptible to advertising on television. The APA asks parents to pay attention to the pervasive effects of advertising.
In February, the APAs Task Force on Advertising and Children formally backed a proposal to restrict advertising to kids 8 years old and younger. The task forces report carefully lays out why children should be seen as victims of advertising, not consumers. How do Dr. Richs comments explain the impressionable years hypothesis?